With few exceptions, industry executives and employees agree, crunching is part of a video game's life cycle - often a very painful part. Workers say they put in 60, 70, even 80 hours a week, with no days off, throwing themselves body and mind into the long march and in many cases fueled by caffeine or even stronger stimulants.
"It's soul crushing," said a senior executive at a small public video game company who has spent 10 years in the business. Speaking on condition of anonymity, he said he had watched developers become increasingly disillusioned. "This is much more of a mass-market industry."
Such toil is not unique to the video game industry. Lawyers crunch on the eve of a trial, as do investment bankers in the midst of a deal. But lawyers and bankers tend to be better compensated for their efforts than $70,000-a-year game programmers.
Game developers, though, once worked in relatively small companies and took enormous pride in the products they created. Now, amid a consolidation that has put the video game business in the hands of a few big public companies like Electronic Arts and Activision, and in which best-selling titles can cost $10 million to $20 million to create, many developers say they feel like cogs in someone else's machine.
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