Friday, January 07, 2005

Local Geographies of Auto Design

Another "only in LA" story. The LA Auto Show opens today, and as part of the opening coverage we learn that along with cars, models, and aftermarket accessories, there is also a Design Challenge for the most suitable Angelino car:

In their everyday jobs, the designers try to reflect the Southland's legendary trendiness. Their aim is to lure customers into showrooms around the world with, say, a sexy new hood grille or a cool, sloping windshield.

But the contest goes a step or two beyond that. Organizers asked the companies to forget about normal financial and production constraints and simply create — at least on paper — the perfect "L.A. car."

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